Wholesale Ecommerce / 2025 / 8 weeks

Flavour Flows

A modern wholesale catalogue and ordering portal for beverage distribution, supporting real-time inventory and case pricing.

Flavour Flows beverage e-commerce wholesale catalogue storefront
-90%
Ordering error rate
+32%
Average order size
<0.4s
Page navigation time

// THE_CHALLENGE

Beverage wholesale distribution relied on manual telephone orders and paper listings. Retailers and agents struggled with outdated price sheets and slow cart-order processing times.

// THE_OUTCOME

Order placement turnaround dropped from hours to seconds, leading to a major reduction in ordering errors and a significant boost in average case orders per retailer.

// WHAT_WE_BUILT

  • Designed and developed a mobile-first, sub-second wholesale catalogue for retail merchants
  • Implemented real-time case-to-unit price calculation alongside live stock level updates
  • Built simple swipe-to-add cart actions and localized favorites/re-order lists
  • Optimized data payload compression to ensure seamless catalogue ordering on standard mobile data

// STACK

ReactState ManagementOptimized CachePostgresTailwind CSS
“Retailers love the speed. They can check prices, verify VAT, and place case orders directly from the delivery bay without dialing in.”
Kundai Mutenha — Director of Supply Chain, Flavour Flows